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The advert titled Red Wires was done by AMV BBDO advertising agency for THE ECONOMIST (THE ECONOMIST company) in United Kingdom. It was released in the July 2009. Business sector is Publications & media.
Credits:
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'Let your mind wander' cinema ad aims for curious readers left cold by Economist's traditional red-poster campaigns
The Economist is launching a radical new brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker.
Abbott Mead Vickers BBDO, the Economist's long-standing ad agency, created the new campaign. "Red Wires" was directed by Tom Carty. Media planning and buying was handled by PHD.
Client: The Economist
Agency: AMV BBDO
Director: Tom Carty
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