Credits & Description:
Geo: United Kingdom
Category: Recreation & Leisure
Agency: This Ain't Rock'n'Roll
Brand: The Brixton Pound
Brixton heroes, urban art and architectural detail combine to reflect the dynamic past and present of one of London’s most vibrant areas – as the world’s first urban complementary currency points to its future. Balancing expected currency motifs with state-of-the-art production techniques, these notes are both an advert for Brixton’s amazing diversity, and two-fingers to the pedestrian paper the rest of us have to carry in our wallets. Need to borrow a Ziggy anyone?
Advertising Agency: This Ain't Rock'n'Roll, London, UK
Designers: Clive Russell, Charlie Waterhouse
Project Manager: Susan Tomlinson
Print Production: Paul Neal / Orion Security Print
The Direct marketing titled Money was done by This Ain't Rock'n'Roll advertising agency for product: The Brixton Pound (brand: The Brixton Pound) in United Kingdom. It was released in the Sep 2012.