Tesa adhesive tape: TESA TAPE ART

The advert titled TESA TAPE ART was done by JUNG VON MATT advertising agency for Tesa adhesive tape (TESA company) in Germany. It was released in the June 2008. Business sector is Household maintenance & pet products.

Credits:

• Category: Posters, Flyers, Tickets, Invitations, Etc.
  Title: TESA TAPE ART
  Advertiser/Client: TESA
  Product/Service: ADHESIVE TAPE
  Advertising Agency, City: JUNG von MATT, Stuttgart
  Country: GERMANY
  Design/Advertising Agency, City: JUNG von MATT, Stuttgart
  Country: GERMANY
  

  Credit Details:

  Name	Position	Company
  Mark Khaisman	Creative Director
  Stefan Roesinger	Art Director	Jung Von Matt
  Joachim Silber	Creative Director	Jung Von Matt
  Michael Ohanian	Creative Director	Jung Von Matt
  Lennart Frank	Copywriter	Jung Von Matt
  Tassilo Gutscher	Copywriter	Jung Von Matt
  Dominic Stuebler	Graphic Designer	Jung Von Matt
  Harald Isenmann	Account Supervisor	Jung Von Matt
  Mark Khaisman	Illustrator

  
  

  Brief/Objectives/Goals:

  Challenge: The goal was to create an attention-grabbing campaign for Tesa pack ultra strong that plainly illustrates the product's benefit. The communication was targeted on awareness for the product and its ultra strength. Strategy: To demonstrate the performance of Tesa pack ultra strong, we developed analogies for power and strengths. The clever bit: the motifs consist of 100% adhesive tape. Results: Since the campaign only started in spring 2008 we can't provide any sales figures yet. However, by now Tesa got a great response for this campaign: the images became talk of the art-world. People couldn't believe that the images where 100% tape but eventually they noticed that even the small lines are folded or rumpled tape. Tesa even got requests if the images are saleable.