TESA / Print/Outdoor adverts

Tesa adhesive tape: Boxer

Advertising campaign "Tesa adhesive tape (Ultra strong)"

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Released:	May 2008
Advertiser:	TESA
Brand name:	Tesa adhesive tape
Advertising Agency:	JUNG von MATT/NECKAR
Country:	Germany
Category:	Household maintenance & pet products
Awards:	Epica Awards 2008 Press & Poster Silver Clio Awards 2009 Print Bronze Clio Awards 2009 Poster Bronze
Tags:	Prints Adhesive tape art Ads inspired by great artists Award show winner Best of the month

The advert titled Boxer was done by JUNG von MATT/NECKAR advertising agency for Tesa adhesive tape (TESA company) in Germany. It was released in the May 2008. Business sector is Household maintenance & pet products.

Credits:

The goal was to create an attention-grabbing campaign for teaspack ultra strong that plainly illustrates the product’s benefit. The communication was targeted on awareness for the product and its ultra strength. To demonstrate the performance of teaspack®ultra strong Jung von Matt/Neckar Stuttgart developed analogies for power and strengths with the motifs consisting 100% of adhesive tape.

Product : adhesive tape
Agency : Jung von Matt/Neckar, Stuttgart
Country : Germany
Illustrator: Mark Khaisman
Creative Director: Joachim Silber
Creative Director: Michael Ohanian
Art Director: Stefan Roesinger
Copywriter: Lennart Frank