NUTSACK

Credits & Description:

Advertising Agency: SMFB, NORWAY, Oslo
Scriptwriter: Hans Martin Rønneseth/André Koot/Alexander Gjersøe/Bjørnar Olsen
Account Supervisor: Christian Steen

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: All the stupid things that can happen on a football field...
Okay, the keeper kicks the ball straight into the nutsack of his opponent... (laughs).

ANN: Watch it on the Internet, whenever and whereever.
Order your cheap mobile broadband at tele2.noFull script of the ad in the original language
MVO: Vi er på fotballbanen, og alle mulige duste-ting som kan skje på en fotballbane (ler).
Og keeper'n sparker ut rett i nutsacken på motspilleren.

ANN: Se det på Internett. Når og hvor du vil.
Bestill billig mobilt bredbånd på tele2.no
Brief Explanation
The brief was to promote Tele2's mobile broadband service to people during the summer vacation in Norway. Few of them have an Internet connection in their cabins, caravans or summer homes, but all of them have radio.

We decided to communicate the joy of being online everywhere by bringing the best of YouTube onto the radio.

We placed a person in a studio and exposed him to some of the most viewed viral films on YouTube, and simply told him to retell what he was watching, while recording him.