KALEIDOSCOPIC FASHION SPECTACULAR

Credits & Description:

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: TARGET KALEIDOSCOPIC FASHION SPECTACULAR
Advertiser/Client: TARGET
Product/Service: TARGET RETAIL
Entrant Company: MOTHER NEW YORK, USA
Advertising Agency: MOTHER NEW YORK, USA
Chief Creative Officer: Mother Ny

Description of Ambient execution:
Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.