SYMRISE: SIX SCENTS

The advert titled SIX SCENTS was done by METAPROJECT advertising agency for SIX SCENTS FRAGRANCE (SYMRISE company) in USA. It was released in the June 2009. Business sector is Personal effects - including perfumes, tobacco & luxury items.

Credits:

• Type of Entry: Packaging Design
  Category: Cosmetics & Beauty
  Title: SIX SCENTS FRAGRANCE INITIATIVE
  Advertiser/Client: SYMRISE
  Product/Service: FRAGRANCE RANGE
  Entrant Company: METAPROJECT New York, USA
  Design/Advertising Agency: METAPROJECT New York, USA
  Creative Credits
  Name Company Position
  Kaya Gavin Sorhaindo Metaproject Creative Director
  Aramique Krauthamer Metaproject Story Director
  David Roennfeldt 3 Deep Design Art Direction/Design
  Brett Phillips 3 Deep Design Art Direction/Design
  Lachlan Sumner 3 Deep Design Art Direction/Design
  Erik Jarlsson Metaproject Interactive Designer
  Alexandre Lins Metaproject Interactive Designer
  Miko Uno Metaproject Producer
  Lucas Kim Metaproject Junior Designer
  Gabriel Eid Gabriel Eid Still Life Photographer
  Details
  Brief Explanation:
  To create a distinctive and memorable fragrance program that positioned the Six Scents brand while communicating the diversity and identity of each of the invited designers.
  Describe the brief from the client:
  Establish the creative positioning, visual identity and packaging program for a avant-guard luxury fragrance initiative.
  Description of how you arrived at the final design:
  Create a flexible graphic, image & typographic system that adapts to the character of each designer while maintaining the integrity of the master brand. Give some indication of how successful the outcome was in the market (We can pretty much write this section, but if you have anything to add please do send)
  Indication of how successful the outcome was in the market:
  We developed a collection that was positioned amongst the most prestigious perfumes in the world, selling at a higher price-point than almost any of the couture designers. The collection is currently carried by over 170 of the most avant-garde fashion boutiques in the world, across every continent and in most major international cities. 80% of these boutiques had not carried fragrance before. To date, 10,800 of the 12,000 fragrances have sold. Over 70 major print publications covered the project, over 60 major fashion websites, and NBC, Vogue TV and 2 major Japanese TV stations featured the initiative.