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School Zone Radio

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Advertising campaign

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Released: March 2016
Advertiser: Suzuki Motor Corporation
Brand name: Suzuki
Agency: Africa Sao Paulo Trator Filmes
Country: Brazil
Category: Cars


Credits & Description:

Agency: Africa
Brand: Suzuki
Country: Brazil
Advertising Agency: Africa, São Paulo
Entrant Company: Africa, São Paulo
Media Agency: Africa, São Paulo
Pr Agency: Africa, São Paulo
Production Company: Africa, São Paulo
Editing: Antonio Santos (Fatbastards)
Project Producer: Rafael Coelho (Africa)
Art Director: Ricardo Matos (Africa)
Agency Producers: Stella Gafo (Africa)
Production Company: Trator Filmes Team (Trator Filmes)
Production: Bizsys Team (Bizsys)
Client Services Team: Caca Pires (Africa)
Project Manager: Guilherme De Oliveira (Africa)
Copywriter: Maicon Silveira (Africa)
Client Services Team: Marcio Santoro (Africa)
Sound Design: H.A.M Nyc (H.A.M Nyc)
Client Services Team: Lucas Fajardo (Africa)
Director Of Photography: Ricardo Miranda (Trator Filmes)
Cco: Sergio Gordilho (Africa)
Executive Producers: Armando Ruivo (Trator Filmes)
Editing: Lucas Aires (Fatbastards)
Director: Will Mazzola (Trator Filmes)
Executive Producers: Gabriela Lemos (Trator Filmes)
Creative Director: Otto Pajunk (Africa)
Client Services Team: Carolina Barretto (Africa)
Creative Vice President: Alvaro Rodrigues (Africa)
Agency Producers: Rodrigo Ferrari (Africa)
Art Director: Gustavo Marcula (Africa)
Client Services Team: Juliana Araujo (Africa)
Media Vice President: Luiz Fernando Vieira (Africa)
Production Company: Trator Filmes
A device that combines a short-range FM antenna and an audio player. We composed a lullaby and recorded real students singing. We’ve installed the device in the top 10 schools with the highest accident rates in SP. We programmed the devices to be activated only during school start and end times .Any car driving near the schools during the start and end times, will hear the lullaby with the message warning driver to pay attention to kids crossing the streets.

The Radio ad titled School Zone Radio was done by Africa Sao Paulo advertising agency for brand: Suzuki in Brazil. It was released in the Mar 2016.

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