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School Zone Radio, 2

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Credits & Description:

Agency: Africa
Client: Suzuki
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Rafael Pitanguy
Executive Creative Director: Alvaro Rodrigues
Executive Creative Director: Eco Moliterno
Client Services: Marcio Santoro/ Carolina Barretto/ Caca Pires/ Juliana Araujo/ Lucas Fajardo
Project Manager: Guilherme de Oliveira/ Rafael Coelho
Director: Will Mazzola
Executive Producer: Armando Ruivo/ Gabriela Lemos
Director of Photography: Ricardo Miranda
Editing: Antonio Santos/ Lucas Aires
Sound Design: H.A.M nyc
Media: Luiz Fernando Vieira
Technology: Bizsys
Agency Producer: Rodrigo Ferrari/ Stella Gafo
Art Director: Ricardo Matos
Art Director: Gustavo Marcula
Art Director: Sergio Gordilho
Copywriter: Otto Pajunk
Copywriter: Maicon Silveira
Copywriter: Alvaro Rodrigues
Creative Director: Sergio Gordilho
Creative Director: Alvaro Rodrigues
Creative Director: Otto Pajunk
Production Company: Trator Filmes
Description
A device that combines a short-range FM antenna and an audio player. We composed a lullaby and recorded real students singing. We’ve installed the device in the top 10 schools with the highest accident rates in SP. We programmed the devices to be activated only during school start and end times .Any car driving near the schools during the start and end times, will hear the lullaby with the message warning driver to pay attention to kids crossing the streets.

The TV Commercial Ad titled School Zone Radio, 2 was done by Africa Sao Paulo advertising agency for brand: Suzuki in Brazil. It was released in the Oct 2016.
Advertiser: Suzuki Motor Corporation
Brand name: Suzuki
Agency: Africa Sao Paulo Trator Filmes
Country: Brazil
Category: Cars
Released: October 2016

Advertising campaign


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