Embrace life

Credits & Description:

Client: Sussex Safer Roads Partnership
Advertising Agency: ALEXANDER COMMERCIALS Middlesex, UNITED KINGDOM
Creative Director: Daniel Cox
Copywriter: Daniel Cox
Agency Producer: Sarah Alexander
Account Manager: Neil Hopkins
Production Company: ALEXANDER COMMERCIALS Middlesex, UNITED KINGDOM
Director: Daniel Cox
Producer: Sarah Alexander
Editor: Daniel Cox
Music: Artist/Title: Siddhartha Barnhoorn
Lighting: Luke Scott
Post Production: Technicolor/Pat Wintersgill
Other Credits: Sussex Safer Roads Partnership; Executive Producer: Neil Hopkins/Production Designer: Aoife Wilson

Brief Explanation:
A Father sitting in his living room plays and laughs with his family as he pretends to drive a vehicle. Suddenly his face falls as he reacts to an impending accident and he desperately braces for impact. His watching family leap to his aid, the Daughter embraces him around the waist whilst the Mother wraps her arms across his chest. With his family forming a human seat belt, the Father goes through the impact of the accident but is held securely and remains safe, lovingly held within his family's embrace.