SURFRIDER / Print/Outdoor adverts

Surfrider: Butts-n-bits

Advertising campaign "Surfrider Foundation (Make waves)"

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Released:	April 2008
Advertiser:	SURFRIDER
Brand name:	THE ONE SHOW AWARDS
Advertising Agency:	SAATCHI & SAATCHI LOS ANGELES
Country:	USA
Category:	Public awareness messages
Awards:	ANDY 2009 Out Of Home Silver
Tags:	Social Advertising Creative review Environmental pollution creative ads Award show winner

The advert titled Butts-n-bits was done by SAATCHI & SAATCHI LOS ANGELES advertising agency for THE ONE SHOW AWARDS (SURFRIDER company) in USA. It was released in the April 2008. Business sector is Public awareness messages.

Credits:

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios