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Sunsilk Cable Car

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Credits & Description:

Category: Beauty
Brand: Sunsilk
Agency: Athos
Geo: Bolivia
Additional Info: Ambient
Advertising Agency: Athos, Santa Cruz, Bolivia
Creative Directors: Fernando Fernandes, Pablo Leiva
Art Directors: Noé Apéstegui, Mauro Sanjinés, Jairo Méndez, Jimmy Carrasco, Maru Carvallo. Angie Torrico, Javier Sameja, Blanca Sardán, Ivan Cusicanqui, Fito Chipana
Copywriters: Josue Nuñez, Mani Cáceres
Additional credits: Chichi Bravo, Fernanda Trujillo, Ximena Taborga, Angelica Jimenez, Leslie Capobianco, Cinenómada, Velcro, Maira Cano, Andrea Ivanovic, Enrique Roman, Shadyah Eid
Published: November 2016
Description: Bolivia possesses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. We used the massive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem.

The Ambient Advert titled Sunsilk Cable Car was done by Athos Santa Cruz advertising agency for brand: Sunsilk in Bolivia. It was released in the May 2017.
Advertiser: Unilever
Brand name: Sunsilk
Agency: Athos Santa Cruz
Country: Bolivia
Category: Hair Care
Released: May 2017

Advertising campaign: "Sunsilk Cable Car"


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