Music For Life: Changed Opening Credits & Episodes

The advert titled Changed Opening Credits & Episodes was done by MORTIERBRIGADE Brussels advertising agency for Music For Life Charity Event (STUDIO BRUSSELS RADIO STATION company) in Belgium. It was released in the June 2009. Business sector is Public awareness messages.

Credits:

• Type of Entry: Other Film Content
  Category: Other Screens
  Title: CHANGED OPENING CREDITS & EPISODES
  Advertiser/Client: RADIO STATION STUDIO BRUSSELS
  Product/Service: MUSIC FOR LIFE BRANDED CONTENT
  Entrant Company: MORTIERBRIGADE Brussels, BELGIUM
  Advertising Agency: MORTIERBRIGADE Brussels, BELGIUM
  Creative Credits
  Creative Director: Jens Mortier/Joost Berends/Philippe Deceuster
  Copywriter: Paul Popelier
  Agency Producer: Patricia Vandekerckhove
  Advertiser's Supervisor: Peter Claes/Jan Van Biesen
  Production Company: VRT Brussels, BELGIUM
  Director: Dieter Vanhoof
  Art Director: Dieter Vanhoof
  Details
  Brief Explanation:
  The yearly Belgian charity event ‘music for life’ organised by Radio Studio Brussel and the Red Cross, this year was all about mothers on the run. Millions of mothers and children need to escape due to violence and war without care and help. These events occur so far away. We literally needed to bring this subject home, and infiltrate in people’s daily lives. So we decided to do something with Belgium’s most watched tv series ‘thuis’ (= dutch for ‘home’ ). It is a series like Neighbourgs. It’s all about families and their households. It is watched by a million viewers every day. The original serie starts with the opening credits showing all the actors, and a song that is all about ‘home sweet home’. We took the same graphic look and the song. When the viewers of ‘thuis’ were all set to watch their favorite show, instead of seeing the normal credits, the viewers saw this. With footage that we shot in Oeganda, we created 5 different episodes, where people could follow 5 mothers on the run, and what they had gone through. These episodes were aired on television and online. The viewers were asked to help. In no time we sensitized the Belgians and prepared them for the charity event. During 6 days and 5 nights, in exchange for a donation, 3 DJ played your favorite song. Music for life was a huge success. In 6 days time, 3.5 million euro was raised.