Stella Artois: Dove

The advert titled Dove was done by LOWE ROCHE advertising agency for STELLA ARTOIS company in Canada. It was released in the December 2008. Business sector is Alcoholic drinks.

Credits:

• A television spot, titled “Dove”, created by Psyop and a microsite at http://www.stellaartois.com tell the story of a master craftsman who creates a magical paper cut world. The concept draws parallels to Stella Artois’ own brewing process and unique holiday heritage.
  
  On the site, visitors are encouraged to send their friends a star – an invitation to meet over a chalice of Stella Artois. The only difficult question to answer is, who buys? The site also allows you to play the part of master craftsman yourself, with intricate printable paper ornaments that you can craft together to create your own festive decorations.
  
  “We wanted to explain the ties Stella Artois has to the holiday season, while honoring their cinematic and interactive advertising traditions. We took this project as our opportunity to bring an element of magic and fantasy to the Stella Artois brand.” said Christina Yu, Vice President, Creative Director, Lowe Roche. “After all, what better way to celebrate the season than with a beer created just for it?”
  

  Project: Le Noël

  url: stellaartois.com
  Spot title: Dove
  Client Company: InBev
  Brand: Stella Artois
  Creative Agency: Lowe Roche, Toronto
  Worldwide Creative Director: Matthew Bull
  Creative Director: Christina Yu
  Art Directors: Christina Yu, Patrick Shing
  Copywriters: Rob Sturch, Joseph Bonnici
  Producer: Dan Heighes
  Digital Production Director: Trisha Quenneville
  Flash Developer: Dan Purdy
  Business Management: Anna Crabtree, Oliver Clark
  
  Production Company: Stink/Psyop
  Director: Psyop
  Psyop Creative Directors: Eben Mears, Marco Spier
  Executive Producers: Mungo Maclagan (Stink), Boo Wong (Psyop)
  Producers: Mungo Maclagan (Stink), Carol Collins (Psyop)
  Director of Photography: Darran Tiernan
  Designer: Kimberly Delaney
  Editors: Cass Vanini, Graham Brennan
  Storyboard Artist: Ben Chan
  Lead Technical Director: Tony Barbieri
  Lead Compositor Molly Schwartz
  3D Team: Gooshun Wang, Lee Wolland, Cody Chen, Jeff Lopez, Miguel A. Salek
  3D Look and Development: Marco Iozzi
  Composite: Cody Chen
  Flame: Mark French
  Asst Flame: Dan Boujolian
  Lead: Roto J Bush
  Tracking: Steven Hill
  
  Music composer: Paul Leonard-Morgan
  Sound engineer: Ben Gulvin
  Sound House: 750mph, London