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Stabilo Adverts & Commercials Archive

The Real Shadowing

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Credits & Description:

Category: Office Equipment
Media: Outdoor
Brand: Stabilo
Agency: DDB
Geo: Dominican Republic
Advertising Agencies: Cazar DDB, República Dominicana, DDB Colombia
Chief Creative Officers / Creative Directors: Alfonso Diaz, Leonardo Macias
Creative Director: Salvador Lister
Copywriter: Alfonso Diaz
Art Directors: Leonardo Macias, Marcos Zorrilla, Paola Cabrera
Executive Account Director: Amilcar Kalaf
Producers: Joseph Piña, Pedro Tejera
Production: Psquared Productions
Director: Eduardo Dryer
Assistant Camera: Ricardo Mueses
Art: Natalia Azar
Production: Kokaleka Films
Executive Producer: Federico Ozores
Editor: Eliezer Pichardo
Animator: Omar Dujarick
Published: May 2017
Far beyond a drawing table, this campaign aims to take the Stabilo brand into a more active role in peoples lives, and turn it into the prefer brand of those who are seeking to draw their ideas as large and real as they can imagine them. To accomplish this, they drew large scale shadows on the history filled walls of the Colonial Zone, considered the culture mecca of Santo Domingo.

The Ambient Advert titled The Real Shadowing was done by DDB Bogota advertising agency for brand: Stabilo in Dominican Republic. It was released in the May 2017.

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