Credits & Description:
Sound Credit Union talks up why not to bank at a bank.
Campaign Fact Sheet
Client:
Sound Credit Union, Tacoma, Wa.
Client’s first non-inhouse advertising.
Agency:
Frank Unlimited, Seattle
First work for new client.
Brief:
Use products, including free checking, express mortgages and car loans to compete with banks.
Use accessibility, including live tellers (not ATMs) and 20 branch offices, to compete with other credit unions.
Creative executions:
25 different messages, in three-phase rollout
Target:
Young adults, 25 – 54, 40/60 male-female
Media:
7 newspaper half pages
17 transit bus tails and panels up to 2.5’ x 12’
11 billboards, up to 14‘ x 48’
12 posters, 11’ x 23’
20 online Flash banners
3 radio :60s
CD/AD: Zach Hitner
CD/CW: Forrest Healy
Photog (stock): Getty Images
Rollout begins:
July
The Radio ad titled Real People was done by Frank Unlimited advertising agency for product: Sound Credit Union (brand: Sound Credit Union) in United States. It was released in the Jul 2012.
Print ads
Radio