Oxymoron

Credits & Description:

Sound Credit Union talks up why not to bank at a bank.

Campaign Fact Sheet

Client:
Sound Credit Union, Tacoma, Wa.
Client’s first non-inhouse advertising.

Agency:
Frank Unlimited, Seattle
First work for new client.

Brief:
Use products, including free checking, express mortgages and car loans to compete with banks.
Use accessibility, including live tellers (not ATMs) and 20 branch offices, to compete with other credit unions.

Creative executions:
25 different messages, in three-phase rollout

Target:
Young adults, 25 – 54, 40/60 male-female

Media:
7 newspaper half pages
17 transit bus tails and panels up to 2.5’ x 12’
11 billboards, up to 14‘ x 48’
12 posters, 11’ x 23’
20 online Flash banners
3 radio :60s

CD/AD: Zach Hitner
CD/CW: Forrest Healy
Photog (stock): Getty Images

Rollout begins:
July