Zikkyo Generator

Credits & Description:

http://gtinc.jp/award2008/zikkyo/
Type Of Entry: Websites & Microsites
Title: ZIKKYO GENERATOR
Advertiser/Client: SONY MARKETING (JAPAN)
Product/Service: FOOTBALL SPONSORSHIP
Advertising Agency, City: GT, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Credit Details:
Name
Position
Company
Koshi Uchiyama
Creative Director/Planning
GT
Satoshi Hanai
CopyWriter/Planning
GT
Yasuhisa Kudo
Agency Producer
GT
Kenkichi Shimizu/Tomoyasu Katagai
Account Executive
Dentsu
Yuki Morikawa
Producer
Dentsu
Kaoru Chono
Director
Business Architects
Takako Gogami
Production Manager
Business Architects
Ryuta Modeki
Art Director
Business Architects
Mayumi Yamamoto
Designer
Business Architects
Minoru Sako
Flash & Programing
Business Architects
Ryuji Sakai
System Engineer
Business Architects
Toshinori Kimura
System Engineer
Business Architects
Masashi Ishimura
System Engineer
Business Architects
Masaaki Matsumoto
Cameraman
Jin Nakahara
Recording Director
Arutenia
Synopsis: This site was created as a tool for SONY to become an official supporter for the Japanese football team and to build up their brand power through one of the most major sports worldwide. "Zikkyo Generator" is a hybrid between Branded Entertainment and Branded as application. This system will enable the users of SONY's Video Cam to upload their children's football match online, and even add a real play-by-play commentary by one of the most famous commentators in Japan. A monotonous private film will be transformed into high-level entertainment contents through the Branded Application. The goal for this project is to increase the source for new BUZZ by supporting the existing users to create more interesting video contents