Credits & Description:
To highlight the Vaio's fashion credentials, Sony partnered with six designers to outfit "live mannequins," models dressed and choreographed like real life plastic window women, to show off the notebooks. The mannequins, demonstrating and offering trials with the Sony Vaio P Series notebooks, will appear in various locations across New York City until February 14. Watch a video of the campaign here.
Advertiser: Sony Corporation
Brand name: Sony Vaio
Product: Sony Vaio
Agency: 180 Los Angeles
Country: United States
Category: Laptops, Home appliances & furnishings
Released: February 2009
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