Sony Playstation: Little Big Planet - Tiny Billboards

The advert titled Little Big Planet - Tiny Billboards was done by DEUTSCH advertising agency in USA. It was released in the August 2008. Business sector is Entertainment & leisure.

Credits:

• For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch has planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York.
  
  
  Client: Sony
  Agency: Deutsch, New York
  Group Creative Director: Jason Elm,
  Mike Bryce
  Art Director: Bernie Odowd
  Designer: Jessica Talmadge