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The Real Game of Thrones Marathon

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Credits & Description:

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Thousands of Italian fans stayed up until the early hours of the morning to watch the premiere of Game of Thrones season seven, broadcast exclusively on Sky Atlantic simultaneously with the USA.
Media: Ambient
Category: Entertainment & leisure
Client: Sky
Agency: M&C Saatchi, Milan
Country: Italy
Director: Vincenzo Gasbarro
Executive Creative Director: Vincenzo Gasbarro
Executive Creative Director: Luca Scotto di Carlo
Creative Director: Daniele Dionisi
Creative Director: Paolo Perrone
Art Director: Lorenzo Guagni
Copywriter: Federica Scalona
Producer: Federico Fornasari
Producer: Francesco di Trani
Producer: Guja Quaranta
DoP: Lukasz Pruchnik
Designer: Fabio Furnari, Luca Capretti
Account: Roberta Aiello, Martina Colombo
Head of Planning: Massimo Capucci
Social Media Manager: Serena Giovinazzo
Digital Producer: Chiara Lops

The TV Commercial Ad titled The Real Game of Thrones Marathon was done by M&C Saatchi Milan advertising agency for brand: Sky Tv in Italy. It was released in the Aug 2017.
Advertiser: Sky plc
Brand name: Sky Tv
Agency: M&C Saatchi Milan
Country: Italy
Category: TV Channels/Radio Stations and Programmes
Released: August 2017

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