Credits & Description:
The Jay Chiat Awards, international awards that recognize brilliant strategic thinking
in the communications industry, have announced their 2012 winners. Brazil’s leading
beer brand Skol has won Bronze in the Idea for New Product/Content category, with
the case study “Skol Roundy”, the first Easter egg made with chocolate and beer.
Launched in March 2012 the project was created by F/Nazca Saatchi & Saatchi, and
developed in partnership with Folie chocolate atelier. At the time kits were distributed
as a gift to the most enthusiastic fans of the brand. The box contained six “Skol
Roundy” truffles made with chocolate and Skol, and it was an absolute success. Meio
& Mensagem, one of the most influential advertising publications in Brazil, selected it
as one of the ten most innovative ideas of the first semester of 2012.
Now Skol Roundy is not only the most famous Easter egg in Brazil, but also the
world’s most strategic one.
AGENCY: F/Nazca Saatchi & Saatchi
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima | Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: Rodrigo Visconti
ART DIRECTOR: Pedro Pinhal
ACCOUNT SUPERVISOR: Marcello Pena | Carmen Rodrigues | Larissa Avila
PLANNER: José Porto | Guilherme Pasculli | Rafael Paes
CONTENT EDITOR: Gustavo Mayrink
PROJECT MANAGER: Aline Verissimo | Vivian Mo
MEDIA: Lica Bueno | Tiago Santos | Cristina Omura
INTEGRATED PRODUCTION: Juliana Hasegawa | Marcus Macarroni
GRAPHIC PRODUCTION: Jomar Farias | Eduardo Santana | Leandro Lopes | Robson
TECHNOLOGY DIRECTOR: Paulo Pacheco
PROGRAMMER: Jefferson Russo | Ariadne Gomes
RTVC: Caroline Bonani | Regiani Pettinelli
CHOCOLATE ATELIER: Folie
SALES AND DISTRIBUTION PARTNER: Flores Online
DIRECTION AND EDITION: Marcio Leitão
CLIENT SUPERVISOR: Jorge Mastroizzi | Pedro Earp | Maria Fernanda Albuquerque |
The Direct marketing titled Ovo was done by Saatchi & Saatchi Los Angeles advertising agency for product: Skol Beer (brand: Skol) in Brazil. It was released in the Nov 2012.