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The advert titled Cinema takeover was done by JWT Singapore advertising agency for Silk Air company in SINGAPORE. It was released in the March 2009. Business sector is Transport, travel & tourism.
Credits:
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JWT Singapore were briefed to create awareness that Singapore-based SilkAir is a full-service airline. They took over cinemas in Singapore to demonstrate the Silk Air experience.
Client: Silk Air
Agency: JWT Singapore
Creatives: Tay Guan Hin, Ali Shabaz (Creative Director)
Clarence Chiew (Copywriter)
Liyu Minzie (Art Director)
Country: Singapore
Other Credits: Media agency: Mindshare
Media planner: Charmaine Deng
Director: Melvin Mak
Production company: Rushes
Post production: Iceberg
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