BUSINESS FOOD

Credits & Description:

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: SIEMENS-ELECTROGERAETE
Product/Service: KITCHEN APPLIANCES
Agency: SCHOLZ & FRIENDS
Date of First Appearance: Jan 25 2010 12:00AM
Entrant Company: SCHOLZ & FRIENDS , Hamburg, GERMANY
Executive Creative Director: Matthias Schmidt (Scholz & Friends)
Creative Director: Sascha Dettweiler (Scholz & Friends)
Photographer: Marius Claudius Wolfram
Agency Producer: Johanna Hornung (Scholz & Friends)
Art Buying: Kerstin Mende (Scholz & Friends)
Account Manager: Verena Lettau (Scholz & Friends)
Styling: Christoph Himmel
Postproduction: (Metagate GmbH)
Marketing Manager: Ulrich Twiehaus (Siemens-Electrogeraete GmbH)
Media placement: Recipe Cards - In Authorized Kitchen Specialist Shops By Lauching The New „studioline“ Built-In - 25.01.2010

Describe the challenges and key objectives
The new kitchen by Siemens not only makes cooking more fun – it’s unique design is inspiring as well. Our challenge was to present these two aspects to customers. Both the functionality of each kitchen appliance and its special design had to be expressed.

Describe the brief from the client
The new 'studioline' built-in kitchen appliances were launched in spring 2010. The specific task was to create promotional items as part of the integrated launch campaign.

Describe how you arrived at the final design
We developed a box containing 12 recipe cards. There is one recipe card for each of the 12 different Siemens kitchen appliances. The idea was to show the recipes not the old-fashioned way, but to stylishly arrange the ingredients.

Give some indication of how successful the outcome was in the market
The market evaluation is still in progress – nevertheless this campaign has received great attention within the very first days. A second edition is in the works.