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beleef de geur van kunst

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Credits & Description:

Category: House, Garden Media: Experiential Brand: Siemens Agency: Heimat Geo: Germany Advertising Agency: Heimat, Hamburg, Germany Chief Creative Officer: Mathias Stiller Creative Directors: Patrick Ryffel, Alexander Kumfert Creative Team: Ninja Reith, Josefine Rausch, Alisha Koswig Account Director: Tobias Flosdorf Project Manager: Samuel Pipke Production Company: Falk Poetz, Sebastian Lier / Mantikor Film Scent Artist: Jorg Hempenius Published: May 2017 Description: The #artSmellery at the renowned Stedelijk Museum Amsterdam exhibits six paintings from world famous artists, such as Mondrian, Lichtenstein and Van Gogh, that have been transformed into scent-based masterpieces. As part of a campaign promoting the new sensoFresh odor removal program on Siemens washing machines, the #artSmellery exhibition demonstrates the influence smells can have over the way in which we perceive things. The fascinating thing about the exhibition is that visitors can’t see anything on the canvases – they have to smell them to experience the art. The odors awaken emotions and trigger memories that lend a whole new feeling for the picture and prove just how powerful odors can be. The exhibition was created by Heimat Hamburg and realized in close collaboration with the smell artist Jorg Hempenius and the museum. http://www.artsmellery.nl

The TV Commercial Ad titled beleef de geur van kunst was done by Heimat advertising agency for brand: Siemens in Germany. It was released in the May 2017.
Advertiser: Siemens AG
Brand name: Siemens
Agency: Heimat Mantikor Film
Country: Germany
Category: Washing Machines
Released: May 2017

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