SCOTCH BRITE / Print/Outdoor adverts

Scotch Brite: Sponge

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Released:	February 2009
Brand name:	SCOTCH BRITE
Advertising Agency:	Y&R THAILAND
Country:	Thailand
Category:	Household maintenance & pet products
Tags:	Creative review Set of sponge & kitchen towel creative ads

The advert titled Sponge was done by Y&R THAILAND advertising agency in Thailand. It was released in the February 2009. Business sector is Household maintenance & pet products.

Credits:

We Цуwere asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.

Agency: Y&R, Bangkok, Thailand