SAXSOFUNNY: EVERY IMAGE HAS A SOUND

The advert titled EVERY IMAGE HAS A SOUND was done by DDB BRASIL advertising agency for SOUND PRODUCTION COMPANY (saxsofunny company) in Brazil. It was released in the June 2009. Business sector is Commercial public services.

Credits:

• Type of Entry: Corporate or Brand Identity
  Category: Self Promotion
  Title: EVERY IMAGE HAS A SOUND
  Advertiser/Client: SAXSOFUNNY
  Product/Service: SOUND PRODUCTION COMPANY
  Entrant Company: DDB BRASIL São Paulo, BRAZIL
  Design/Advertising Agency: DDB BRASIL São Paulo, BRAZIL
  Creative Credits
  Name Company Position
  Sergio Valente Ddb Brasil Creative Director
  Julio Andery Ddb Brasil Creative Director
  Rodolfo Sampaio Ddb Brasil Creative Director
  Marcelo Reis Ddb Brasil Creative Director
  Guilherme Jahara Ddb Brasil Creative Director
  Otavio Schiavon Ddb Brasil Copywriter
  Gustavo Victorino Ddb Brasil Art Director
  Daniel Malavazzi Ddb Brasil Account Supervisor
  Details
  Brief Explanation:
  The challenge and objective was to get the attention of a tough audience: people who work with ideas and are used to seeing great stuff.
  Describe the brief from the client:
  Create a Direct mail/Poster/ Print campaign to advertise the services provided by sound production company Saxsofunny, among creative and production staff of all advertising agencies in Brazil.
  Description of how you arrived at the final design:
  The campaign speaks for itself. That's why we decided to keep it as simple as possible, using only one colour on the symbols that represent each sound (thunder, bonfire and typewriter).
  Indication of how successful the outcome was in the market:
  Combined with design and advertising blogs, this campaign brought visibility to the sound production company in the local and international advertising market and it earned partnerships with sound production companies in the USA, Spain and Argentina. A print campaign, with sound, that became viral. It’s different. That’s why it worked.