San Francisco Zoo / Print/Outdoor adverts

San Francisco Zoo: Critter Quest

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Released:	August 2008
Brand name:	San Francisco Zoo
Advertising Agency:	BBDO WEST
Country:	USA
Category:	Entertainment & leisure
Awards:	OBIE 2009 Winner
Tags:	Zoo Selection of best zoo ads Some billboards wich actually work2 Creative outdoor Creative review Creative ads on bus shelters Creativity Award show winner

The advert titled Critter Quest was done by BBDO WEST advertising agency in USA. It was released in the August 2008. Business sector is Entertainment & leisure.

Credits:

To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest".
People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo website . If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get.

Client: San Francisco Zoo
Agency: BBDO West