Samsung phones: Toronto FC

The advert titled Toronto FC was done by CHEIL COMMUNICATIONS advertising agency for SAMSUNG WIRELESS PHONES (SAMSUNG company) in Canada. It was released in the May 2008. Business sector is Home electronics & audio-visual.

Credits:

• Campaign background from Cheil Worldwide, Canada:
  
  Words like ‘dependable’ and ‘reliable’ were used by consumers when they were asked to describe the Samsung wireless brand. And while Samsung is very proud of this reputation, they wanted to elevate and build on that image so that they were also known for their innovative features and cool designs that suit just about any personality and lifestyle.
  
  The aim of Samsung Canada’s 2008 Wireless Advertising Campaign ‘Express Yourself’ is to form an emotional connection with its target by creating universally understood hand signs using Samsung’s extensive line of mobile phones. These hand expressions visually convey that Samsung has phones that suit any lifestyle. If you love music, choose an mp3 phone. Text-aholic? Get a Samsung with a QWERTY keypad. And if you’re the creative type, there are phones with digital and video cameras.
  

  Simply put, Samsung mobile phones allow you to express yourself.

  
  

  Titles: Express Yourself, Toronto FC
  Client: Samsung, Canada
  Creative Agency: Cheil Worldwide, Canada (Toronto)
  Executive Creative Director: Tom McManus
  Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
  Art Director: Derek Neal
  Writer: Noreen McDermott-Santilli
  Jr. Art Director: James Tuer
  Senior Account Manager: Angela Fitzpatrick
  Sr. Broadcast Producer: Tessa Waisglass
  Account Coordinator: Justyna Leitgeber
  
  Production Company: The Ebeling Group, New York
  Executive Producer: Mick Ebeling
  Senior Producers: Neil Van Harte, Eliza Pelham Randall
  Producer:Amy Fahl
  
  Director: NAKD, Toronto
  Creative Directors: Chris Bahry, Alexandre Torres
  Animators: Vinicius Nascimento, Marcin Porebski, Marcus Alquéres, Leonardo Mateus, Chris Bahry, Alexandre Torres
  Compositing: Leonardo Mateus, Chris Bahry
  Lighting and Rendering: Alexandre Torres, Chris Bahry
  Modelers: Lee H. Wolland, Sergio Yamasaki, Steve Kahwati, Joel LeLièvre, Jon Mitchell, Erick Geisler, Edmund Kozin
  Rigger: Paul Hormis
  
  Music/Sound Design: Silent Joe, Toronto
  Music Supervisor: Marco DiFelice, Silent Joe, Toronto