Credits & Description:
Advertiser: SAAB AUTOMOBILE
Product/Service: SAAB 9-3 CONVERTIBLE
Agency: LOWE BRINDFORS
Executive Creative Director: Villard/Bartholf
Creative Director: Magnus Wretblad
Art Director: Rickard Villard/Patrik Westerdahl
Account Manager: Frida Johansson
Account Supervisor: Pelle Holm
Advertiser's Supervisor: Annika Priou
Typographer: Ola Lanteli
Photographer: Frida Ström
Other Credits: Retouch: B Smart
Type Of Ad: Magazine
Date of First Appearance: Jan 20 2010 12:00AM
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN
English Translation of Main Headlines
Brief: Saab is a Scandinavian car company that builds cars for Scandinavian weather. That means building convertibles for 4 seasons. So how do get women to feel the joy of driving a convertible a sunny day – regardless of season?
Solution: By visualizing a classical convertible-movie-sequence with a flying scarf, but in an updated version, we hope to get all the Thelmas and Louises around to want to drive a saab convertible – even in the winter time.
The Print Ad titled THE SCARF was done by LOWE Brindfors advertising agency for product: Saab 9.3 Convertible (brand: Saab) in Sweden. It was released in the Jan 2010.