Saab 9-3X: Change Perspectives

Credits:

• The latest TV commercial from Saab, part of the Changing perspective campaign that launch the new Saab 9-3X. Soundtrack is called Time Is Now by the the Swedish singer Asha Ali.

  An interactive version can be accessed here .

  Agency:Lowe Brindfors Stockholm
  Advertiser:Saab
  Project name: Change Perspectives
  Creative Type:Television
  Client: Annika Priou, Marketing Communications Director, SAAB Automobile.
  Agency: Lowe Brindfors, Stockholm
  Copywriters: Martin Bartholf and Henrik Haeger
  Art directors: Rickard Villard, Patrik Westerdahl, Carl-August Savgård, Michael Fox and Richard Grönlund
  Planning director: Bjarte Eide
  Production company: Acne film & Acne Digital, Stockholm
  Director of photography: Jo Eken Torp
  Photographer: Adrian Bur

The commercial titled Change Perspectives was done by LOWE BRINDFORS advertising agency for Saab 9-3X (SAAB company) in Sweden. It was released in the September 2009. Business sector is Cars.