Русский алкоголь / Print/Outdoor adverts

GK, RUSSKY ALCOHOL: CHINA TOWN

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Released:	February 2008
Advertiser:	Русский алкоголь
Advertising Agency:	UNIQA C.E.
Country:	Russia
Category:	Alcoholic drinks
Tags:	Russian nominees to Cannes Lions 2008 Упаковка Creative review

The advert titled CHINA TOWN was done by UNIQA C.E. advertising agency for Русский алкоголь company in Russia. It was released in the February 2008. Business sector is Alcoholic drinks.

Credits:

Advertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA
Advertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA

Describe the brief/objective/goals.
CHINA TOWN - innovative product on the Russian market. It is a low alcohol cocktail with a green tea taste.

Chinese name and oriental recipe determined the approach to product-design. For the brand an effective logo was created – a Chinese dragon. The name was organically plaited into this symbol.

The symbol became the basis of the label-package. 90% of the label consists of the logo, on a black background, but in spite of this it has a lot of fine design elements. It is a drawing of dragon scales, created with transparent lacquer tracery on a black background and other things.

This label is unique. Only with consequent contact with a Production Company, a few technical tests and innovation decisions in print, did we create this product.