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Roman Adverts & Commercials Archive

Thinly Veiled Metaphors [60sec]

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Credits & Description:

Agency: Circus Maximus Chief Creative Officer: Ryan Kutscher Senior Copywriter: Scott Linnen Copywriter: Erik Poh Art Director: Pat Horn Director of Production: Paul Sutton Producer: Rael Kenny Production Company: Superprime Films Executive Producer - Colleen O’Donnell Managing Director - Michelle Ross Production Company: Alpen Pictures Director: Mike Bernstein Producer: Christian Heuer, Matthew Pittman Production Supervisor: William Cubbon DP: Tom Banks Art: Zach Miller Stylist: Jordy Scheinberg Editor: Casey McClelland Sound Designer: Sean Oakley Colorist: Trevor Durtshi Motion Graphics: Big Head Synopsis: Men’s health startup Roman launched its first ad campaign, created by NY-based creative agency Circus Maximus, recent winner of AdAge’s Gold Small Agency of the Year award. Roman launched last month with a service to diagnose, prescribe and discreetly deliver erectile dysfunction medication. The campaign spoofs the pharmaceutical ad cliches of the biggest ED pill brands – featuring a man tossing a football (a nod to Levitra) and couples lounging in separate tubs in the mountains (a Cialis hallmark). However, with unflinching self-awareness, these characters readily admit the “thinly veiled metaphors” they are participating in, revealing the honesty that they - and Roman as a brand - are modeling to viewers for conversations around men’s health. Titled “Thinly Veiled Metaphors,” the campaign aims to fix men’s relationships with their wellness. It tackles toxic masculinity and provides better, more honest, and complete ways for men to address the issues that affect them, starting with ED. Spots are directed by Mike Bernstein, known for directing SNL digital shorts and parodies such as Hillary Campaign Ad and Voters For Trump Ad, for being a go-to director for FunnyOrDie’s branded sketches, and for his comedy-driven spots for MTV, Samsung, Walgreens, and Procter & Gamble. The spot’s humor is intended to alleviate the tension of the very personal and often weighty topic by normalizing the discussion that men have always felt uncomfortable having. The campaign consists of a two-minute hero spot along with 90, 60, 30, and 15 second cuts airing online and across social platforms. URL: https://www.getroman.com/

The TV Commercial Ad titled Thinly Veiled Metaphors [60sec] was done by Circus Maximus advertising agency for brand: Roman in United States. It was released in the Dec 2017.

Advertising campaign: "Thinly Veiled Metaphors"

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