Credits & Description:
Category: Recreation, Leisure
Media: Outdoor/ Interactive
Client: Roadshow Films
Advertising Agency: JCDecaux Creative Solutions, Australia
Media Agency: OMD
Published: March 2017
To mark the release of Kong: Skull Island, JCDecaux and Roadshow have partnered to deliver the largest ever, fully immersive activation at Southern Cross Station in Melbourne's CBD. From 6 – 13 March 'Kong will be King' at Southern Cross Station with a giant 6m x 3.75m x 3.2m skull replica dominating the entrance to the station. For the entire month of March, Southern Cross station will be transported to a place where myth and science meet. Large scale banners cascading from the station roof, accompanied by digital content on large format 4:3 digital screens, will dominate the space creating a fully immersive environment that introduces commuters to the mysterious and dangerous home of the king of the apes.
The Ambient Advert titled Skull Island at Southern Cross Station, 1 was done by Jcdecaux advertising agency for product: Kong: Skull Island movie (brand: Roadshow Films) in Australia. It was released in the Mar 2017.