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River Island Adverts & Commercials Archive

River Island Goes Dating

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Credits & Description:

Category: Fashion
Media: Experiential
Brand: River Island
Agency: The Best Bit
Geo: United Kingdom
Advertising Agency: The Best Bit, London, UK
Creative Director / Director: David Campbell
Art Director: Amy Berriman
Copywriter: Hayley Parle
Executive Producer: Jeremy Ervine
Published: September 2017
Would you notice if someone changed their outfit right in front of you? Find out what happened when River Island went dating…
Retail service River Island set up different date scenarios, from a long term relationship to a first date, to see whether the guys would notice if their partner completely changed their outfit. Using our sassy actresses and their unknowing other halves, we asked the girls to gradually change their ensemble, swapping out clothes and accessories throughout the rendezvous. Would the boys notice?

The Ambient Advert titled River Island Goes Dating was done by The Best Bit London advertising agency for brand: River Island in United Kingdom. It was released in the Sep 2017.
Brand name: River Island
Agency: The Best Bit London
Country: United Kingdom
Category: Apparel & Accessories Stores
Released: September 2017

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