RIMMEL / Print/Outdoor adverts

RIMMEL: Rimmel Quick Dry Nail Polish Ambient

Prints, Outdoor, Adverts Rimmel Quick Dry Nail Polish Ambient, RIMMEL, JWT, London,

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Released:	January 2009
Brand name:	RIMMEL
Advertising Agency:	JWT, London
Country:	United Kingdom
Category:	Cosmetics & beauty products
Tags:	Visual effects in outdoor ads ambient Creative outdoor Best of the month

The advert titled Rimmel Quick Dry Nail Polish Ambient was done by JWT, London advertising agency in United Kingdom. It was released in the January 2009. Business sector is Cosmetics & beauty products.

Credits:

To promote Rimmel’s Quick Dry nail polish JWT London's aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.

Brand: Rimmel Quick Dry Nail Polish

Agency: JWT London
Executive Creative Director: Russell Ramsey
Art Director: Darren Keff / Phillip Meyler
Copywriter: Darren Keff / Phillip Meyler
Agency Producer: Sofie Holmstrom
Country: United Kingdom