Richard House: Office Games

The advert titled Office Games was done by THE PARTNERS London advertising agency for CHARITY FOR CHILDREN WITH CANCER (Richard House company) in United Kingdom. It was released in the June 2009. Business sector is Public awareness messages.

Credits:

• Type of Entry: Corporate or Brand Identity
  Category: Corporate Identity Schemes - Small scale
  Title: OFFICE GAMES
  Advertiser/Client: RICHARD HOUSE
  Product/Service: CHILDREN'S HOSPICE CHARITY
  Entrant Company: THE PARTNERS London, UNITED KINGDOM
  Design/Advertising Agency: THE PARTNERS London, UNITED KINGDOM
  Creative Credits
  Name Company Position
  Jack Renwick The Partners Creative Director
  Alex Woolley The Partners Designer
  Samuel Hall The Partners Designer
  Neil Southwell The Partners Designer
  Details
  Brief Explanation:
  They didn’t want it to appear too “charity-like” and overtly guilt people into taking part, they wanted the focus to be on the fun and enjoyment of the event.
  Describe the brief from the client:
  Richard House needed a logo and visual language that would excite people for the fundraisers pilot year and lay the foundations for a strong identity for future events.
  Description of how you arrived at the final design:
  The humble paperclip became the heart of the identity, creating the main running track logo and a set of icons depicting each sporting event. Marketing communications included banners, flyers, animations, posters and T-shirts. Bold use of the core red gave us a cost effective way of achieving maximum impact.
  Indication of how successful the outcome was in the market:
  Teams from across the City took part in the Office Games 2008 at Broadgate Arena on July 25th. The sun shone, the audience applauded and the teams of 4 rose to the challenge of the unique events. A fantastic amount was raised for Richard House Children's Hospice.