Flame of desire

Credits & Description:

Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its
history has affirmed its leadership thanks to powerful campaigns. Without breaking with its
foundations, the New Renault Clio represents a true revival which will definitely make a
lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full
of sensuality that will leave no one indifferent.
PRINT CAMPAIGN LAUNCH FOR THE NEW RENAULT CLIO
Renault :
Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Amélie Bannel
Publicis Conseil :
Chief Creative Officer : Olivier Altmann
Creative Director : Olivier Altmann
Film :
Art Director : Matthieu Vinciguerra
Copywriter : Olivier Dermaux
Print :
Art Director : Charles Guillemant
Copywriter : Thibault Froment
Account managers : Patrick Lara, Claire Roy‐Thermes, Marie‐Elise Archambaud, Jessy Teboul, Carine
de Oliveira, Zina Ayari, Hélène Duvoux Mauguet
Production Film
TV Production (WAM) : Pierre Marcus, Anne Boucher, Carlos Serrano, Elodie Siliart
Director : Xavier Mairesse
DOP : Arnaud Pottier
Company Production : Wanda
First air : 26/09/2012 (France)
Production Print
Director : Benedict Redgrove
Production Company : Elysian Fields ‐ Jean‐Luc Chirio, Soone Riboud
Date of the first air : 26/09/2012 (France)