Renault Megane: It Chooses the Difficult Way (NEVERENDING ROAD)

The advert titled It Chooses the Difficult Way (NEVERENDING ROAD) was done by PUBLICIS ESPANA advertising agency for RENAULT MEGANE GRANDTOUR (RENAULT company) in Spain. It was released in the May 2007. Business sector is Cars.

Credits:

• Title: NEVERENDING ROAD
  Advertiser: RENAULT
  Product/Service: RENAULT MÉGANE GT
  Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
  Country: SPAIN
  Advertising Agency, City: PUBLICIS COMUNICACION ESPANA, Madrid
  Country: SPAIN
  Executive Creative Director: Marcelo Vergara
  Creative Director: Fabio Mazía
  Copywriter: Esteban Minoyetti
  Art Director: Lucas Cambiano
  Account Supervisor: Daniele Cicini
  Production Company, City: GARLIC FILMS, Madrid
  Country: SPAIN
  Producer: Alvaro Gorospe
  Director: Hector Palacio
  Sound Design/Arrangement: Sonodigi
  Post Production: Serena
  
  
  Synopsis
  The spot starts playing the music of the 'Neverending Story' film, but the lyrics are different. In a magic environment, the lyrics describe how wonderful the difficulties in the way are, while these difficulties become more and more absurd. Finally, we find out that is the new Renault Megane driver, on a kind of a toll gate, who is choosing this absurd way full of obstacles to probe all the car's advantages. The lady who attends him at the toll gate asks for his orders singing the song. At the end, we hear the claim: 'Choose the most difficult way'.