RELIANCE MOBILE / Radio

MOBILE PHONE NETWORK: RAILWAY STATION

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Original version


Released: December 2007
Advertiser: RELIANCE MOBILE RELIANCE MOBILE
Brand name: MOBILE PHONE NETWORK MOBILE PHONE NETWORK
Advertising Agency: LEO BURNETT INDIA LEO BURNETT INDIA
Country: INDIA INDIA
Category:
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The advert titled RAILWAY STATION was done by LEO BURNETT INDIA advertising agency for MOBILE PHONE NETWORK (RELIANCE MOBILE company) in INDIA. It was released in the December 2007. Business sector is Commercial public services.

Credits:

  • Advertising Agency: LEO BURNETT INDIA, INDIA, Mumbai
    Executive Creative Director: KV Shridhar/Nitesh Tiwari
    Creative Director: Tushar Kadam
    Scriptwriter: Vikram Pandey/Brijesh Parmar
    Agency Producer: Kevin Affonso
    Account Supervisor: Chandan Jha


    Script in English

    MVO: (Like a hawker) Hi Hi Hi!
    (As normal) Hi darling I have just...
    (Like a train horn) reached...
    (As normal) the Railway station. I am
    (Like a railway announcement) at the platform, will head to Bandra from here and will reach
    home by evening.

    (As normal) Listen, for Friday’s party please call...
    (Like a hawker) Jignesh, Ramesh and Mangesh.

    (As normal) Yes, we shall celebrate your birthday big-time darling.
    (Like a passing train) There will be music and singing and dancing and drinking.

    (As normal) Ok then.
    (Like a beggar's song) Bye bye darling...See you later...I love you

    ANN: Words getting lost in ambient noise? Switch to Reliance Mobile for superior voice clarity

    Script in Orginal Language

    MVO: (Like a hawker) Hi Hi Hi!
    (As normal) Hi darling main Railway station...
    (Like a train horn) pauch...
    (As normal) gaya hoon. Main abhi...
    (Like a railway announcement) yehan se rawana ho kar, bandra hote huye, shaam tak ghar
    pahuchta hoon.

    (As normal) Aur haan Friday ki party mein na tum...
    (Like a hawker) Jignesh ko bulana, Ramesh ko bhi bulana aur mangesh ko bulana.
    (As normal) Tumhara birthday zor shoro se manayenge.
    (Like a passing train) Party mein latak-jhatak, matak-matak, dhinak-bhinak, chatak-phatak,
    dhadak-dhadak, dhak-dhak.
    (As normal) Ok then.
    (Like a beggar's song) Bye bye darling...See you later...I love you

    ANN: Words getting lost in ambient noise? Switch to Reliance Mobile for superior voice clarity


    Brief Explanation

    In India, the typical Railway station is filled with noises from passing by trains, hawkers (who sell tea to people), loud announcements and beggars. This spots highlights the problem one would face while talking on the mobile phone in noisy surroundings, and urges listeners to switch to Reliance Mobile for superior voice clarity.
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