Credits & Description:
Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) every80seconds.com was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.
Advertiser: International Red Cross and Red Crescent Movement
Brand name: Red Cross
Product: Red Cross of Greater Chicago
Agency: Y&R Chicago
Country: United States
Category: Public awareness, Charities, Foundations, Volunteers
Released: June 2011
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