CONFESSIONAL BOOTH

Credits & Description:

Category: Ambient: Stunts & Live Advertising
Advertiser: RED BULL
Product/Service: ENERGY DRINK
Agency: DAVIDANDGOLIATH
Executive Creative Director: Frazer Jelleyman
Creative Director: Justin Barnes/Ben Callis
Copywriter: Sophie Isherwood
Art Director: Sophie Reeves
Other Credits: Designer: Andy Dymock
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: DAVIDANDGOLIATH, El Segundo, USA

Description of Ambient execution
To establish Red Bull Cola as the natural, ‘no secret ingredient’ alternative to other cola drinks, we took on the philosophy of ‘No bull’. We then invited the rest of the world to be just as open and tell us their secrets. At festivals, parties, gigs, promotional events and fashion outlets, we asked the public to enter our Cola Confessional and tell us their secrets. These were recorded in the booth and then the confessions, unbeknownst to the confessors, went straight onto you tube.