Credits & Description:
For the purpose of the campaign, we created our Singer a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign.
Advertiser: Raiffeisen Zentralbank Österreich AG
Brand name: Raiffeisen Bank
Product: Raiffeisen Bank
Agency: Bruketa&Zinic OM & Brlog
Category: Banking & Financial Services
Released: January 2011
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