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Purdy Nails


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Credits & Description:

Media: Print
Category: Household, garden & pets
Client: Sherwin Williams
Client: Purdy
Agency: BJL, Manchester
Country: United Kingdom
Creative Director: Richard Pearson
Creative Director: Karl Stones
Art Director: Katie Bradshaw
Copywriter: Ryan Griffiths
Account Director: Helen Worsey
Photographer: Bruce Anderson
Senior Account Manager: Ed Vaughan-Hughes
Senior Campaign Manager: Tarryn Farnworth
Synopsis:
Purdy make paintbrushes that are unlike any other in the market. Their master craftsmen make each by hand, personally signing off every single brush to demonstrate attention to detail, craftsmanship and pride.
To highlight the same care for quality, we treated these ads as though they were for a luxury, high-end item, such as an expensive watch or designer handbag.

This helped us gain massive standout in the sector and media, where our competitor’s ads, like their products, weren’t as well crafted.

The Print Ad titled Purdy Nails was done by BJL Manchester advertising agency for brand: Purdy in United Kingdom. It was released in the Jun 2016.
Advertiser: Sherwin-Williams Company
Brand name: Purdy
Agency: BJL Manchester
Country: United Kingdom
Category: Paints, Paint Brushes, Adhesives
Released: June 2016

Advertising campaign: "Crafted Since 1925"


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