PUR Water Filtration Systems: I am free (Voice of Water)

The advert titled I am free (Voice of Water) was done by TBWA\ advertising agency in USA. It was released in the October 2008. Business sector is Household maintenance & pet products.

Credits:

• Ever wonder what Water would sound like if it could talk? If you’ve seen PŪR Water Filtration’s recently launched advertising campaign, “Voice of Water,” now you know. Water is friendly, funny, smart… and has a message for you.
  
  The idea behind PŪR’s campaign, which was developed by TBWA\Chiat\Day, Los Angeles, is that consumers have lost touch with the value of their water and don’t realize what a beautiful, amazing element it is. And Water is speaking up about it. “He’s” reminding people to appreciate water again and that PŪR transforms water back to the way it’s supposed to be – clean, healthy, simple and available right out of your kitchen faucet.
  
  So, who’s behind this Voice? Zach Braff, who brings a level of approachability and irreverence to the campaign, which goes beyond anything PŪR has done before. Past campaigns for PŪR have focused heavily on the rational aspects of water filtration, such as the level of contaminants removed. The “Voice of Water” takes this further – touching on the emotional aspects of water as well, which are growing increasingly important to all of us.
  
  

  Advertiser: Procter & Gamble