PUB / TV/Film/Digital adverts

PUB advertising magazine: Hold Your Lion

TV-Spots PUB advertising magazine Proximity BBDO Belgium

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Released:	November 2009
Advertiser:	PUB
Brand name:	PUB advertising magazine
Advertising Agency:	Proximity BBDO Belgium
Country:	Belgium
Category:	Publications & media

The advert titled Hold Your Lion was done by Proximity BBDO Belgium advertising agency for PUB advertising magazine (PUB company) in Belgium. It was released in the November 2009. Business sector is Publications & media.

Credits:

PUB, Belgium’s nr. 1 advertising magazine, asked us to do the cover of their Cannes edition. The magazine is read both by advertisers and agencies. Each month, a different agency is asked to create the cover, so every PUB cover is watched carefully in the industry: it’s one of the more impactful media for the agencies to get their message through.That’s even truer for the Cannes edition. Normally, this is the edition where creativity gets the lion part of the attention. This year however, most agencies didn’t feel like celebrating. With the crisis hitting hard, few Belgian delegates could attend the festival.

URL www.holdyourlion.com
Agency: Proximity BBDO Brussels
Type: Case Study