Procter&Gamble / Radio

TAMPAX: HARK

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Released: December 2008
Advertiser: Procter&Gamble Procter&Gamble
Brand name: TAMPAX TAMPAX
Advertising Agency: LEO BURNETT USA LEO BURNETT USA
Country: USA USA
Category:
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The advert titled HARK was done by LEO BURNETT USA advertising agency for TAMPAX (Procter&Gamble company) in USA. It was released in the December 2008. Business sector is Cosmetics & beauty products.

Credits:

  • Advertising Agency: LEO BURNETT USA, USA, Chicago
    Executive Creative Director: Becky Swanson
    Creative Director: Craig Shparago/Shelley Weakly
    Creative Director: Craig Shparago/Shelley Weakly
    Scriptwriter: Craig Shparago/Shelley Weakly
    Sound Engineer: Jon Seiller

    Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
    SFX: Festive music

    ANN: A holiday message from Mother Nature.

    FVO: (Singing) Hark, the Herald Angels scream!
    Your Monthly Gift did I just bring

    You must admit my timing’s great
    At least your per-i-od’s not late

    Put off all the celebration
    Feel the joy of menstruation
    Stay inside and lie in bed
    Let’s color this year’s Christmas red

    Hark the Herald Angels scream!
    Your holiday season is one bad dream!

    (Spoken) Merry Christmas ladies. I'm sending something very, very special down your chimney this year.

    (Singing) Hark the Herald Angels scream!
    Your glorious per-i-od I bring!

    ANN: Outsmart Mother Nature, with Tampax.
    Brief Explanation

    In celebration of the Christmas holiday, this radio commercial features an interpretation of Mother Nature performing a parody of 'Hark, The Herald Angels Sing.'
    'Mother Nature’s Monthly Gift' is a euphemism for the monthly period. The Mother Nature character appears throughout all media channels within this campaign and the actress who portrays her, Catherine Lloyd Burns, is by no means a professional singer.
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