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The World's Smallest Press Release

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Credits & Description:

Category: Agency Self-Promo
Brand: Pr Times
Media: Film
Country: Japan
Advertising Agency: Pr Times, Tokyo, Japan
Production: Itagaki Kinzoku
Production Manager: Masanobu Yokoyama
Site Development: Hirono Takihara/ Axis
Presentation Director: Yohei Yamaguchi / Trail Heads
Film Editor: Shunsuke Takizawa
Composer: Pianocurve
Designer: Daisuke Omi/ Ttogworks
Pr Planners: Chiho Matsushita, Asako Okubo
Director: Hidefumi Chida
Date: October, 2017
The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society.
Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical.
Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it.
What we are creating is something that associates closely with the feelings that need to be conveyed.
Whether it is befitting to call that a press release is another matter.

The TV Commercial Ad titled The World's Smallest Press Release was done by Pr Times Tokyo advertising agency for brand: Pr Times in Japan. It was released in the Oct 2017.
Brand name: Pr Times
Agency: Pr Times Tokyo Itagaki Kinzoku
Country: Japan
Category: Advertising agencies
Released: October 2017

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