Polar Bear

Credits & Description:

Advertising Agency: MOTHER London, UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites
Copywriter: Aiden McClure/Laurent Simon
Agency Producer: Kirsten Kates
Production Company: RATTLING STICK London, UNITED KINGDOM
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey, The Quarry
Sound Design/Arrangement: Anthony Moore, Factory; Cinema Mix: Anthony Moore, Factory/Andy Humphreys, 750mph
Art Director: Aiden McClure/Laurent Simon
Post Production: MPC
Other Credits: Post Production Producer: Scott Griffin; VFX Supervisor: Jake Mengers

Brief Explanation:
Inspired by the fact that an average European flight produces 400 kg of carbon, the weight of an adult polar bear, Mother produced a cinema ad that depicted Polar Bears literally falling from the city skyline to their deaths. The ad was made on a shoestring budget with a volunteer crew using ground breaking post production technology.