|
|
Credits:
- Advertising Agency: MOTHER London, UNITED KINGDOM
Creative Director: Robert Saville/Mark Waites
Copywriter: Aiden McClure/Laurent Simon
Agency Producer: Kirsten Kates
Production Company: RATTLING STICK London, UNITED KINGDOM
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey, The Quarry
Sound Design/Arrangement: Anthony Moore, Factory; Cinema Mix: Anthony Moore, Factory/Andy Humphreys, 750mph
Art Director: Aiden McClure/Laurent Simon
Post Production: MPC
Other Credits: Post Production Producer: Scott Griffin; VFX Supervisor: Jake Mengers
Brief Explanation:
Inspired by the fact that an average European flight produces 400 kg of carbon, the weight of an adult polar bear, Mother produced a cinema ad that depicted Polar Bears literally falling from the city skyline to their deaths. The ad was made on a shoestring budget with a volunteer crew using ground breaking post production technology.
The commercial titled Polar Bear was done by Mother London advertising agency for ENVIRONMENT AWARENESS (Plane Stupid company) in United Kingdom. It was released in the November 2009. Business sector is Public awareness messages.
|
