FOOD: ODYSSEY

The advert titled ODYSSEY was done by BATES 141 SINGAPORE advertising agency for FOOD (PERFETTI VAN MELLE company) in SINGAPORE. It was released in the December 2008.

Credits:

• Advertising Agency: BATES 141 SINGAPORE, SINGAPORE
  Executive Creative Director: Sonal Dabral
  Creative Director: Travis Sorge
  Creative Director: Travis Sorge
  Scriptwriter: Travis Sorge/Mikey Batt/Jay Tamati/John Sampson
  Agency Producer: Tanya Lubis
  Account Supervisor: Sharon Sarinas
  Producer: Tanya Lubis
  Sound Engineer: Abigail Sei
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  SFX: Bell ringing; children shouting
  Various Children: (Continuing under) Go on Billy! Bigger! Bigger! Bigger! Make it bigger!
  SFX: Blowing air
  Girl: What’s happening, Billy?
  SFX: Blowing air
  Boy: Aggghh! I don’t know!
  
  SFX: Dragging through gravel; leaves rustling, branches snapping.
  Boy: Agghh!
  SFX: Wind blowing; birds screeching
  Boy: Agghh!
  SFX: Aeroplane jets
  Boy: Huh?
  
  SFX: Computers beeping
  Boy: Awesome!
  SFX: Incomprehensible alien speech
  Boy: Huh?
  SFX: Scratching
  Boy: No! Noo!
  SFX: Loud pop
  Boy: Agggghhhhh!
  
  ANN: Big Babol Bubble Gum. Big. Real Big.
  Brief Explanation
  Van Melle Perfetti has launched a radio commercial for its top selling bubble gum brand, Big Babol. The 60 second spot takes the listeners through a surreal journey from blowing the gum, making it big, bigger to the point that the bubble has lifted the kid, Billy, to float in the air, high up in the air.
  
  The creative use of sound design was the perfect storytelling device to illustrate Big Babol’s incredible elasticity through one kid’s unexpected flight into outer space.